You've got WhatsApp Business (either the free app or the API), your customer care workers are educated and ready to go, and you're ready to launch. However, providing excellent customer service on sales chat platforms such as WhatsApp does not end there. It also entails monitoring and measuring crucial WhatsApp live chat analytics to ensure that goals and benchmarks are met, standards are maintained, and customers are satisfied and your business is expanding.This can refer to the overall number of chat sessions since you first started using WhatsApp Business or even over a specified time period such as a week or a month. The latter is useful if you want to track a sales or marketing campaign that is linked to your WhatsApp contact with your customers.